SARA KARMA


TORONTO-BASED COPYWRITER. 
Subset InnerwearSUBSET EMAIL CAMPAIGN.01 – 12 – 2024
An email campaign for the organic cotton innerwear brand. Connecting collective holiday fatigure to new year resolve—and of course, finer fabrics. 

Copy: Sara Karma
Design: Julia Sit 
SUBSET EMAIL CAMPAIGN. 10 – 19 – 2023After unveiling a whole new brand identity, the Subset community saw a lot of change. 

In a time of flux, this email reassured subscribers that the organic cotton innerwear brand’s committment to the earth stayed constant.  

Copy: Sara Karma
Design: Julia Sit