Questrade Investing FHSA DIGITAL CAMPAIGN.2023 – 2024
A digital ad campaign that converted Canadians to open an First Home Savings Account with Questrade.
After the excitement of the 2023 launch—a new registered account! Christmas morning for finanicial institutions!—these ads sustained interest and drove action.
Promoted on Meta and as digital banners.
Copy: Sara Karma
Art direction: Leopoldo DioknoQUESTWEALTH PORTFOLIOS INTRO VIDEO. 12 – 14 – 2023 Explaining robo-advising to the layman, in less then 2 minutes.
Created for the Questwealth Portfolios landing page, to target new customers and existing Questrade traders.
Script: Sara Karma
Art direction: Leopoldo Diokno
Animation: Clara Magatti