SARA KARMA


TORONTO-BASED COPYWRITER. 
KOTN Apparel EDITORIAL & SEO WORK. 
Style School: Athleisure
How to bring sporty flair to your style. 
The ABCs of Empowerment
Investing into the education of girls is investing into the future—here’s why. 
5 Steps to Sustainable Spring Cleaning
Tips to freshen up for the season, waste-free.
What’s Your Sleep Style?
Get matched to your dream bedding with our guide. 


2021 – 2022

Long form editorials written for the KOTN site. These pieces weave new stories around existing products, or establish brand identity. 

The finishing touch? Sprinkles of optimized words and phrases that increase site traffic through SEO.

Copy: Sara Karma


BATH COLLECTION LAUNCH CAMPAIGN.05 – 27 – 2022
Homepage banner with tagline. 
Instagram launch.
Banner ad. 
Launching KOTN’s first ever towel collection by finding the beauty in the ordinary, moving past terry cloth to evoke emotion and create a lasting impression. 

Read the campaign editorial here. 

Copy: Sara Karma
Content direction: Naomi Nachmani 
Creative direction: Brit Eccles